Results

SEO case studies, with the real data

No screenshots of a lucky week. These charts come straight from each site's Google Search Console, and the rankings are live Google searches checked on 14 Oct 2026.

  • Clicks, impressions, position: Google Search Console, by month. Partial months are left out.
  • Rankings and search volume: live Google searches, plus keyword data from DataForSEO and Ahrefs. Each ranking shows its source.
  • Before → after: the same months a year apart, or the first full months against the latest.

Childcare · local

The Children's Garden

Tauranga, New Zealand · childrensgarden.co.nz

#2 on Google for "daycare tauranga" and "childcare tauranga"

A local childcare centre competing on "[service] + [town]" searches, the same way a Perth tradie competes on "plumber + suburb". Impressions nearly doubled year on year and the centre now sits #2 for its two main searches.

Google clicks +37% 248 → 341 Jul–Sep 2025 vs Jul–Sep 2026
Google impressions +86% 10,597 → 19,675 Jul–Sep 2025 vs Jul–Sep 2026
Average position 6.3 places up 20.1 → 13.8 Impression-weighted, same periods
Google clicks per month (Search Console)
0 50 100 150 July 2025Feb 2026Sept 2026 108
View as table
MonthClicksImpressionsAvg position
July 2025753,19521
Aug 2025822,51525.3
Sept 2025914,88716.9
Oct 2025581,53516.9
Nov 2025761,82118.7
Dec 2025572,34421
Jan 2026873,19018.4
Feb 20261062,86818.2
Mar 2026903,00717.6
Apr 2026642,82117.5
May 2026893,78018.5
June 20261325,13017.3
July 2026935,49114.1
Aug 20261408,15513.8
Sept 20261086,02913.4

Where it ranks now

SearchVolumePosition
daycare taurangaLive Google search from Tauranga170/mo#2
childcare taurangaLive Google search from Tauranga170/mo#2
welcome bay kindergartenLive Google search from Welcome Bay110/mo#3

Rankings checked 14 Oct 2026. Rankings vary by searcher location and move over time.

Family services · local

Kowhai Consulting

Hamilton, New Zealand · client since 2022 · kowhai.biz

Top of Google for "family start hamilton", held for as long as the data goes back

We have looked after Kowhai’s SEO since 2022. It has held a top-two position for its main search in every quarter on record, and clicks from "family start" searches are up a third year on year.

"family start hamilton" position Top 2 Quarterly avg 1.6–2.8 → 2.1 latest Search Console average position, every quarter since Jun 2025
Clicks from "family start" searches +32% 74 → 98 12 Jun–11 Sep, 2025 vs 2026
Average position, whole site 11.9 places up 23.3 → 11.4 Jul–Sep 2025 vs Jul–Sep 2026
Google clicks per month (Search Console)
0 50 100 150 July 2025Feb 2026Sept 2026 94
View as table
MonthClicksImpressionsAvg position
July 20251162,19326
Aug 2025711,39526.3
Sept 2025791,22215
Oct 2025798738.3
Nov 2025829749.8
Dec 20254284111
Jan 2026481,25613.5
Feb 2026721,38912.8
Mar 2026909838.2
Apr 2026827729.2
May 2026757489.5
June 20261009419.2
July 2026951,11812.7
Aug 2026911,10311.4
Sept 20269492610

Where it ranks now

SearchVolumePosition
family start hamiltonLive Google search, New Zealand-wide (varies by location)n/aMap pack #2

Rankings checked 14 Oct 2026. Rankings vary by searcher location and move over time.

Search Console keeps only 16 months of data, so the figures start in mid-2025, not when our work began in 2022.

Software (SaaS) · new domain

InvoiceSonic

US & Australia (online) · invoicesonic.com

From about 70 to 600+ Google clicks a month in under a year

A brand-new domain with no links or history in November 2025, competing against established invoicing brands in the US and Australia. Same method: buyer-intent searches, one page per search, and steady authority building.

Google clicks / month ~9× 70 → 616 Dec 2025–Jan 2026 vs Jul–Sep 2026 monthly average
Google impressions / month 2.3× 36,400 → 83,379 Same periods
Keywords ranking on Google 4.3× 158 → 682 DataForSEO, May 2026 vs Oct 2026 (US)
Keywords in Google's top 3 57 New domain, Nov 2025 → 25 at #1 Ahrefs, all countries, Oct 2026: 25 at #1, 24 at #2, 8 at #3
Google clicks per month (Search Console)
0 200 400 600 800 Nov 2025Apr 2026Sept 2026 639
View as table
MonthClicksImpressionsAvg position
Nov 2025152,93252.3
Dec 20254323,59962.9
Jan 20269749,20160.2
Feb 202614117,96640.6
Mar 202620035,37129.1
Apr 202613619,77422.9
May 202618822,03529
June 202623639,75629.4
July 202662570,94624.5
Aug 202658582,72328.7
Sept 202663996,46723

Where it ranks now

SearchVolumePosition
skynova invoiceUS · Ahrefs, confirmed by live search2,800/mo#3
invoice template freeAustralia · Ahrefs900/mo#2
invoicing software for sole tradersAustralia · Ahrefs450/mo#1
reverse taxUS · Ahrefs250/mo#2
venmo invoiceUS · Ahrefs200/mo#1
cash app receipt generatorUS · Ahrefs200/mo#2
how to invoice with abnAustralia · Ahrefs150/mo#1
progress invoice templateUS · Ahrefs150/mo#3

Rankings checked 14 Oct 2026. Rankings vary by searcher location and move over time.

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