Free SEO Audit Perth

What does a free SEO audit include?

Our free SEO audit is instant. It checks where you rank in Google Maps for your main service, compares you with the top 3, scans your website’s health and mobile speed, and lists the searches you’re missing. You get a short report with your top 3 fixes, ranked by impact. It answers one question: what’s stopping you ranking for searches that bring customers?

Most audit tools list 300 warnings, most of which don’t matter. A missing alt tag on a footer logo isn’t why you’re invisible in Joondalup. Ours checks your real rankings and Maps position from Perth and picks the handful of problems most likely to be costing you enquiries. Want a person to go through it with you? Reply to the email.

The report is written for business owners, not developers. Each fix includes what’s wrong, why it matters, and whether you, your web developer or an SEO specialist should handle it.

The full SEO audit checklist we use

These are the 40 checks we work through on a full audit. The free instant audit covers the most important ones automatically. You can use this list to audit your own site, and we’d encourage you to.

Technical (10 checks)

#	Check	What we look for
1	Indexing	Your key pages appear in Google’s index
2	Search Console coverage	Pages “crawled, not indexed” or excluded, and why
3	robots.txt	Nothing important is blocked from crawling
4	XML sitemap	Exists, submitted and lists only live pages
5	HTTPS	Secure across the whole site, no mixed content
6	Mobile usability	Readable, tappable and complete on a phone
7	Page speed	Core Web Vitals pass on mobile for key pages
8	Broken pages and links	No 404s on linked pages, no redirect chains
9	Duplicate URLs	www/non-www and trailing slash versions resolve to one
10	Canonical tags	Point to the right version of each page

On-page (8 checks)

#	Check	What we look for
11	Title tags	Unique, include the service and location, under ~60 characters
12	Meta descriptions	Written for clicks, not left blank or duplicated
13	H1 headings	One per page, matching the page’s main search
14	Heading structure	Logical H2s that answer what buyers ask
15	URL slugs	Short, readable, keyword-led
16	Internal links	Service pages linked from the homepage and menu
17	Image alt text	Descriptive where images carry meaning
18	Structured data	LocalBusiness, service and FAQ schema valid

Content (8 checks)

#	Check	What we look for
19	One page per service	Each main service has its own page
20	Search intent match	Pages match what the searcher wants: price, booking, comparison
21	Depth versus competitors	Covers the questions the top-ranking pages answer
22	Information gain	Something useful the other ten pages don’t say
23	Thin or duplicate pages	No near-identical suburb pages with swapped names
24	Keyword cannibalisation	Two pages aren’t competing for the same search
25	Calls to action	Phone number and form visible on every service page
26	Trust content	Licences, insurances, real photos, clear pricing where possible

Local and Google Business Profile (8 checks)

#	Check	What we look for
27	Primary category	The most specific correct category is set
28	Services and service areas	Complete and matching your real coverage
29	Reviews	Count, rating and recency versus the top 3 in your area
30	Review replies	Owner replies to good and bad reviews
31	Photos and posts	Recent, real photos and activity
32	NAP consistency	Same name, address and phone across the web
33	Australian citations	True Local, Yellow Pages, Hotfrog, Bing Places, Apple Business Connect
34	Maps rankings by suburb	Where you appear in the 3-pack across nearby suburbs

Authority (6 checks)

#	Check	What we look for
35	Referring domains	How many real sites link to you
36	Link quality	Relevant Australian links versus spam or paid-link footprints
37	Competitor link gap	Sites linking to competitors but not to you
38	Anchor text profile	Mostly branded and natural, not over-optimised
39	Local mentions	Perth news, suppliers, associations and sponsorships
40	Brand searches	Whether people search for your business by name

For a deeper look at the local side, our local SEO guide covers the Maps checks in more detail.

How much does an SEO audit cost in Perth?

Our SEO audit is free. In the Perth market, a paid one-off in-depth technical audit typically costs $500–$2,500, depending on site size and complexity. The difference is depth: a paid technical audit goes page by page, while our free audit focuses on the issues with the biggest impact on leads.

	Free audit	Paid in-depth technical audit
Typical cost	$0	$500–$2,500
Scope	Maps ranking, competitors, site health, top 3 fixes	Every page, full crawl, log files where needed
Best for	Small and medium local business sites	Large, ecommerce or multi-location sites, migrations
Output	Short priority fix list	Detailed technical specification for developers
Turnaround	About 2 minutes, by email	Typically 1–3 weeks

Most local Perth businesses with under 50 pages don’t need a paid technical audit. If you’re running a large online store, planning a site migration, or recovering from a traffic drop, a deeper audit is worth paying for. Our ecommerce SEO page explains when that applies.

How long does an SEO audit take?

Our free audit reaches your inbox in about 2 minutes. Paid in-depth technical audits on large sites typically take 1–3 weeks. Fixing the issues takes longer: simple on-page fixes can be done in a day, while technical and authority work runs over months.

What affects the timing? Mainly site size, whether we can see Search Console data, and how many locations you operate. A 15-page tradie site in Ellenbrook is quick. A 2,000-product online store takes longer to crawl and interpret.

Once fixes are in, expect early ranking movement in 6–12 weeks, with meaningful lead growth over 3–6 months.

Can ChatGPT do an SEO audit?

ChatGPT can help, but it can’t do a full SEO audit. It’s good at explaining issues and reviewing content you paste into it. It can’t crawl your whole site, see your Search Console data, or check where you actually rank in Google and Maps from Perth suburbs.

Where ChatGPT is useful:

• Explaining what a Search Console error means
• Rewriting a title tag or meta description
• Reviewing a service page’s copy for clarity and missing questions
• Drafting FAQ answers or schema markup for you to check

Where it falls short:

• It can’t crawl hundreds of pages to find broken links, duplicates or indexing problems
• It can’t see your Search Console, analytics or Business Profile data
• It can’t check real rankings, which vary by suburb in Maps
• It can sound confident about things that are wrong, so every suggestion needs checking

Use it as a helper alongside the checklist above, not as a replacement for one.

What happens after the audit?

Nothing, unless you want it to. You receive the report with no obligation and no follow-up pressure. Many owners fix the top issues themselves or pass the list to their web developer. If you’d like help, ask us to quote on the specific work.

If you do want ongoing help, it runs month-to-month with no lock-in. Depending on what the audit finds, that might be local SEO, a broader SEO campaign, or a few hours of consulting to guide your own team. Trades and clinics can also see our tradie and dental guides.

Ready to see where your site stands? Request your free SEO audit using the form above.